The world is not as it used to be. The spread of technology, need-centric interactions and avenues of instant gratification have robbed the new generation of its innocence. Today's work-day is remote-controlled, and the warmth of the human touch has been long replaced by the lazy arm of software. But this is the story of a company incepted before the cyber age. When human values really mattered and it was more important to be right, than be successful. It is the tale of artists imbued with traditional virtues like integrity, the human spirit and good old fashioned genuineness, yet graced with foresight and a sense of the future. Do read on to see how a genuine concern for the surroundings, makes some people bigger and better and some companies more effective at changing the world.