Luxury home worth 1.1 crore sold online – what does the end user prefer?

While tying up with e-tailer Snapdeal last year for the sale of premium houses, Ratan Tata was sure that the investment would be testimony to the growing interest of established business houses in India’s burgeoning internet trade.

The property carnival by Snapdeal in association with its realty partner Tata Housing on June 5, 2015 witnessed the largest deal of Rs 1.1 crore.

Hours after commencing the online sale of Tata Housing’s premium and luxury apartments on its website, e-commerce major Snapdeal announced its biggest transaction worth Rs. 1.1 crore. The property festival has received an overwhelming response with more than 1800 enquiries.

Snapdeal Vice President for Fashion, FMCG and Real Estate, Amit Maheshwari said, “We offer an effective and economical channel for Tata Housing to reach its target group across India”. “Since the launch of the real estate category, we have focused on forging alliances with some of the most trusted names in the industry to provide a range of housing options to customers”, he added.

While Snapdeal has reaped success in online sale of real estate, the Co-founder & Managing Director of realty portal Shopsandhomes.com Rohit Dixit says, “Buying homes online is preferred only by large Investors who believe in a particular brand.  “ . “ The end user who purchases a flat with the motive of occupying it will never choose a property online, be it any trusted e-commerce gateway ”, he adds.