TCDL signs up Gauri Khan as their brand ambassador
Gauri Khan brand ambassador with realty Mega-corp Tulsiani Constructions and Developers Ltd. (TCDL)
A well known personality, Gauri Khan, film producer, interior designer and wife of Bollywood superstar Shah Rukh Khan has recently joined forces with realty Mega-corp Tulsiani Constructions and Developers Ltd. (TCDL) as their brand ambassador for next two years. Soon in the future advertisements of Tulsiani Constructions and Developers Ltd. (TCDL) Gauri Khan will appear as she is designing TCDL’s next generation homes. Besides being the co-founder of film distribution and production company Red Chillies Entertainment, Gauri Khan is all set to launch her latest brand of interior store in Mumbai which will be known as “Design Cell”. With that in hindsight, this association with TCDL is being seen as an interesting step forward towards her future pursuits. According to Gauri Khan, “A design that I create is like my own extension and now am thinking to make it visible. I am very excited to design next generation home for TCDL where I have been given a free hand to create spaces that evoke an emotional response”. The more she added that “For me it’s beautiful when career and passion come together”. According to Anil Kumar Tulsiani, Chairman of TCDL, “An interior designer requires dazzle, brilliance and pizzazz, and Gauri has all three.” The more he added that with Gauri as our design mentor we are aiming to achieve a serene elegance, balance of luxury and timeless tradition to places we create. Such homes are usually beyond the accessible price point, but it will surprise our customers who may not be expecting a well designed product at truly affordable prices. As per the statement of Rohit Manchanda, Director, Mandate Consulting, which is branding firm facilitating this endorsement, “This alliance is more like a natural matrimony between two celebrated entities, for doing what they both are best at, to give birth to a pedigree that’s beautiful.” Among the gamut of real estate projects which Tulsiani Constructions and Developers Ltd. (TCDL) is developing, the signature homes designed by Gauri Khan and it will make the homes branded whereas; it will be marketed as ‘Designed by Gauri Khan’ shared Shashank Gupta, Vice Chairman, Urban Axis Group, a prominent real estate developer and JV partner of TCDL. TCDL has marked its brand and presence as well in northern India especially in places such as; Meerut, Gurgaon, Lucknow, Allahabad, and Varanasi along with its JV partners – Sunshine, One City, Urban Axis Group, and Greystone, and till now TCDL has successfully delivering more than 15 real estate projects in the domain of commercial and residential development. TCDL is well known for its practices of ‘People First’, ‘Minimum Impact on Environment’ and ‘Ethical Construction’.
