While tying up with e-tailer Snapdeal last year for the sale of premium houses, Ratan Tata was sure that the investment would be testimony to the growing interest of established business houses in India’s burgeoning internet trade.

The property carnival by Snapdeal in association with its realty partner Tata Housing on June 5, 2015 witnessed the largest deal of Rs 1.1 crore.

Hours after commencing the online sale of Tata Housing’s premium and luxury apartments on its website, e-commerce major Snapdeal announced its biggest transaction worth Rs. 1.1 crore. The property festival has received an overwhelming response with more than 1800 enquiries.

Snapdeal Vice President for Fashion, FMCG and Real Estate, Amit Maheshwari said, “We offer an effective and economical channel for Tata Housing to reach its target group across India”. “Since the launch of the real estate category, we have focused on forging alliances with some of the most trusted names in the industry to provide a range of housing options to customers”, he added.

While Snapdeal has reaped success in online sale of real estate, the Co-founder & Managing Director of realty portal Shopsandhomes.com Rohit Dixit says, “Buying homes online is preferred only by large Investors who believe in a particular brand.  “ . “ The end user who purchases a flat with the motive of occupying it will never choose a property online, be it any trusted e-commerce gateway ”, he adds.

PropTiger.com acquires Makaan.com

PropTiger.com realty portal, which is backed by News Corp through its own Singapore based firm Elara Technologies has recently acquired India’s leading online property listings platform which is Makaan.com. It offers perfect platform to end users and real estate investors for property listing as well as transactions in India.  Now this acquisition will bring the PropTiger.com and Makaan.com on the same online real estate platform to provide end-to-end services to those who are interested in property buying no matter they are property brokers, property agents, end users or investors, real estate developers, banks and even private equity investors.

In less than one month time its second acquisition by PropTiger.com as earlier it has acquired OoBI (Out of Box Interaction), which was Bangalore-based digital interaction design company. According to the Co-founder & CEO of Proptiger.com, Dhruv Agarwala, “In present we are working on business expansion and integration with a sole purpose to bring out synergies immediately, but for next few months we will operate both companies PropTiger.com and Makaan.com separately”.  However, at PropTiger.com our main strength is the end to end services for primary segment whereas; with Makaan.com, now we are able to develop the personal relation with more than 40,000 brokers in more than 50 major cities of country and it also has control over the secondary market in real estate sector.

In November, Rupert Murdoch’s News Corp, which is media baron had acquired about 25 per cent stake in Elara Technologies which is Singapore based company and it is the parent company of PropTiger.com, which is Noida based online real estate marketing platform with the valuation of $ 30 million or Rs 186 crore whereas; it has real valuation at $ 120 million, or Rs 744 crore. In this round of acquisition the existing investors such as; Horizen Ventures, SAIF Partners and Accel Partners had infused more than $ 7 million or Rs 43 crore into the company.