Real estate TV channel launched by TimesGroup.

M K Anand, MD & CEO Times Network, the broadcast arm of Bennett Colman & Co.Ltd. announced launch of India’s first 24X7 property news channel ‘Property Now’ at the inaugural session of FICCI’s The Big 5 Construct India 2015 in Mumbai on Thursday. He also said that today the real estate industry contributes to the Indian economy in a substantial way and in view of the Government’s Smart city and housing-for-all projects this sector is expected to command investments from over 60 per cent of Indian Household Savings.

He felt that the industry needed an organized platform for the stakeholders to exchange views, talk to each other and persuade the policy makers to further upgrade the sector and improve the life of people.

This new channel will offer information on the property market to the prospective buyers. It will provide fair information, making the process of buying home simple and efficient. It will be a blend of news, discussions, guidance and analysis on real estate. It will focus on buying as well as improving the interiors and upgrading homes. Arnab Goswami, President – News Times Network will steer the new channel as also lead the editorial team.

Initially the channel plans to target more than 1 million markets. Gradually it will get to the markets at present served by ET Now.

It is anticipated that Property Now has good prospects to grow further as the matter is of importance to a wide range of people and will serve the interest of property buyers and investors, builders as well as the infrastructure industry.