Is your home worthy of you?

Buy only that dream home that is worthy of you. Yes, this is what Aditya Birla Housing Finance Ltd. (ABHFL’s) new ad campaign says. The Aditya birla Group has launched a new website www.trueworth.co.in which will help you find the home that you deserve.

With this new campaign, ABHFL aims to bring about a change and create a distinctive offering as they provide Home Loans by considering the True Worth of an individual and not merely by ones earning potential. This website intends to become a platform for home hunters to find the best home loan  for their needs so that they can buy that perfect home that they are worthy of.

“during our research, we learned that a home loan customer in India feels regretful about the fact that his worth for purchasing a loan is determined basis his current and past reality and not on the weight of his future potential,” says Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group adding that this was the primary reason why the company thought of launching trueworth.co.in.

“Aditya Birla Finance Home Loans” aims to change the mindset of Indian middle class population for whom even words like Home Loans. EMIs. Interest Rates. Are uncomfortable. They want the home of their dreams, but end up with a house they can just about afford. Because we rarely get the loan amount we are truly worth. This ad campaign is thought provoking,” explains Pallavi Chakravarti, Senior Creative Director, Taproot India, the company responsible for the advert for www.trueworth.co.in.